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Mark Agnesi gets past "Play Authentic"

jb_abides

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"Play Authentic" = Approximately 1 hour in. He handles it with aplomb; his response including newfound humility is well-formed and most welcomed.

Should play at the proper timestamp ~1:01. Although I found the whole interview a good listen.

 
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MarcB

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We forgive you Mark.. you were new to the corporate lifestyle and thought you were acting appropriately (but was on bad advice) 😉
 

jb_abides

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We forgive you Mark.. you were new to the corporate lifestyle and thought you were acting appropriately (but was on bad advice) 😉

It's interesting, he doesn't throw anyone under the bus; I speculate leadership and legal were behind that campaign [debacle, as it tuned out] coinciding with Gibson's new tranche of lawsuits. So, he's the messenger, and took it square on the chin yet recovered well. I really like the Gibson TV content [although not so much the Gibson Gear with Dinesh, seems a bit too pedestrian].

Along the way, and towards the conclusion ~1:20 in, Mark talks about a marketing persona versus being a real person, how his Norm's success enlarged his ego, and how he had to get his ego back in check... and be a nice guy.

As related, his 'prime directive' of sorts is "Don't Be A D*ck!" -- we all need more of that energy -- here, some more than others!
 
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MarcB

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Sep 1, 2023
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It's interesting, he doesn't throw anyone under the bus; I speculate leadership and legal were behind that campaign [debacle, as it tuned out] coinciding with Gibson's new tranche of lawsuits. So, he's the messenger, and took it square on the chin yet recovered well. I really like the Gibson TV content [although not so much the Gibson Gear with Dinesh, seems a bit too pedestrian].

Along the way, and towards the conclusion ~1:20 in, Mark talks about a marketing persona versus being a real person, how his Norm's success enlarged his ego, and how he had to get his ego back in check... and be a nice guy.

As related, his 'prime directive' of sorts is "Don't Be A D*ck!" -- we all need more of that energy -- here, some more than others!

Agreed on all points 💯
 

Amp360

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Feb 16, 2012
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I always liked Mark when he sold guitars. I like the #playauthentic thing as well.
 

NINFNM

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Jan 20, 2018
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Never understood all the bashing for just defending heritage and intelectual property. Always sounded like inmature teenegers who don't understand the effort, the risk and the merit behind the creation of an idea and a company.
 

AA00475Bassman

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Apr 26, 2016
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I like Marks social media input - I pretty much try cut everyone some slack , play authentic pretty much my opinion . I certainly understand this viewpoint and agree with . Yes this is subjective & yes I understand why this did piss some when he said all this .
 

MattD1960

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Mar 17, 2009
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754
I also really like what Mark brings to gibson. Clearly he wants highlight the history, really tell the story of this company and its guitars, and for years it seems like that took a 2nd or 3rd row seat to what gibson was doing. Kinda took a page outa Martins playbook and really embraced the history and lore surrounding the legendary Guitars they produce and have really run away from the competition in my opinion. I cant follow anything fender is doing right now, clearly its working for most people my age but i cant get with it. Mark and His guys are doing much more
 

jb_abides

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I also really like what Mark brings to gibson. Clearly he wants highlight the history, really tell the story of this company and its guitars, and for years it seems like that took a 2nd or 3rd row seat to what gibson was doing. Kinda took a page outa Martins playbook and really embraced the history and lore surrounding the legendary Guitars they produce and have really run away from the competition in my opinion. I cant follow anything fender is doing right now, clearly its working for most people my age but i cant get with it. Mark and His guys are doing much more

Mostly agree, yet I'd eventually like to see them stretch out a bit. Although too many clamoring for 'more modern... modern spec' but I'd rather see them go on more of a quirky mix-it-up bent akin to Fender's Parallel Universe and Paranormal series.

"What If..."

Elliot Easton was really good at that with the TikiBird, his SGs, etc.
 
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